Kimberly Lardner-Burke
Creative & Brand Builder
I believe a brand should always make you feel something.
My portfolio encompasses how I built Sama Sama from an idea I daydreamed up while backpacking through Indonesia, into an established and recognised South African fashion brand.
Over the past seven-ish years, I’ve given it my all, bootstrapping the brand and leading everything from brand strategy and creative direction to product development, manufacturing, retail and commercial growth. In doing so, I’ve gained a rare, hands-on understanding of how creativity and business come together, and what it takes to build something from the ground up; turning an idea into an established brand without ever losing sight of the original daydream: to create something that champions local craft, natural fibres (always), and considered style.
